Search Engine Marketing

Google Places Optimization

What is Google Places? Google Places is a free tool provided by Google for your business that can pay abundant dividends by amplifying the traffic flow to your website, increasing your website visibility in Google searches, and growing your company’s sales.  Google recently claimed that one out of five searches on Google are related to a geographic location.  Google Places allows you to...

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Disable Personalized Google Search for SEO- The “&pws=0″ Parameter

Major search engines like Google are constantly tweaking their search algorithms to produce higher quality, more relevant search results for us when we perform a search for a particular keyword or keyword phrase.   One of Google’s search innovations was creating instant search and other personalized search capabilities which examine your search habits and then use this information to...

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Adding Hyperlinks to Your WordPress Website

Internal Page and Post Cross-Linking Best Practices When a colleague recently asked me about best practices for linking between pages on his WordPress site, I decided to do some research to see if there was a better way to accomplish this than the built in WordPress standard HTML URL linking tool.  Adding internal links throughout your website is enhances user experience, marketing, and search...

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Website Privacy Policy Generators- Easily Generate a Privacy Policy

A privacy policy is one of the most important documents on any website. A privacy policy is technically a legal document or notice placed on a website providing information about how a website owner uses personal information collected throughout their website when someone visits it. Privacy policies usually contain details about what types of personal information are collected, how the personal...

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Google Analytics- 10 Essential Google Analytics Features

Google Analytics is an enterprise-class web analytics solution offered free by Google. Google Analytics generates detailed statistics about the visitors and web traffic generated for a website. Using Google Analytics with your website is a great idea because it takes minutes to sign up for and will provide you all the necessary metrics you’ll need to determine what is working, or not...

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Website For Your Business – 9 Critical Reasons to Build a Website

A website is an online representation of your company and is the most cost effective way to connect with customers all over the world, not just your physical geographic region. With competition increasing within many business industries on a global scale and with general business market trends shifting towards increased technology adoption, having a website for your business is of vital...

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Alexa Toolbar – How to Add it to Your Browser and Why You Want to Do It

A web browser toolbar is of great help for people who frequently surf the Internet for information. Toolbars do not eliminate the work of searching. Instead, they assist in cutting your browsing time significantly so that you can devote more time to do what you want to with the information you gather. There are numerous tools available on the Internet to help online surfers with web searching....

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Google Toolbar – How to Add it to Your Browser and Why You Want to Do It

In simple terms, a web browser toolbar is any group of buttons or icons that activate a given program function when clicked. They are designed to offer shortcuts to commonly used functions when you browse the Internet. It’s a worldwide accepted fact that Google is the most popular search engine amongst thousands of Internet search engines. But if you have to pull up Google’s home page...

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