{"id":684,"date":"2009-03-15T15:17:00","date_gmt":"2009-03-15T22:17:00","guid":{"rendered":"http:\/\/www.itegritygroup.com\/seo-web-development-blog\/?p=684"},"modified":"2011-01-09T01:19:34","modified_gmt":"2011-01-09T09:19:34","slug":"wordpress-hyperlinking-posts-pages","status":"publish","type":"post","link":"https:\/\/www.itegritygroup.com\/wordpress-hyperlinking-posts-pages\/","title":{"rendered":"Adding Hyperlinks to Your WordPress Website"},"content":{"rendered":"
When a colleague recently asked me about best practices for linking between pages on his WordPress site, I decided to do some research to see if there was a better way to accomplish this than the built in WordPress standard HTML URL linking tool.\u00a0 Adding internal links throughout your website is enhances user experience, marketing, and search engine optimization (SEO)<\/a>.\u00a0 For example, you may mention a number of your company’s featured products and services on your home page for which you’ve created a separate sales or detail page for each one elsewhere within your website.\u00a0 It’s good practice to hyperlink each p\/s on your home page to each of their corresponding individual pages, because it gives your site visitors an additional opportunity to delve deeper into your website instead of solely relying on them to use your main site navigation.\u00a0 Internal linking is also recognized and valued by search engine crawlers and will contribute to a more [cref website-maintenance positive ranking for your site].<\/p>\n The first method you could use to link to another page or post within your WordPress website is to use the included link tool in the text editor that appears when adding or editing a page or post.\u00a0 However, this method is best suited for external hyperlinking to other sites than your own, because if you decide to change a page or post name or move it to another location within your website, all the links referenced to it will break.\u00a0 Every time you rename or move a page or post you’ll have to find all the hyperlinks in your website that point to it and update them.\u00a0 As your website scales and grows you can easily image how difficult this would become to manage.\u00a0 Nevertheless, it’s useful to know how to use the link tool for external linking.<\/p>\n