SEO Web Development & Design News
News and views from SEO Experts
| 01/05/2009 09:27 AM |
| Search Shifts and Predictions for 2009 |
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Time to ring in the New Year with a few search marketing predictions for 2009. What will another year hold for Google, the Web and SEO? ... |
| 01/05/2009 08:26 AM |
| Search Ad Quality Score 101, Part 1 |
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It's been about two years since Google and Yahoo implemented their quality score algorithms. Instead of giving the top ad spot to the highest bidder, search engines now take the perceived quality of the ad's landing page into account. Let's take a closer look at what affects the quality score. ... |
| 12/31/2008 10:00 PM |
| What Makes a Successful Online Promotion? |
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To begin his new role as a "promotions and link building guy," Sage Lewis is offering a bribe to get readers to help him write his next column. ... |
| 12/30/2008 10:00 PM |
| Use Caution When Growing Your Site |
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If you're planning on rapidly expanding the size of your site, exercise some care. Devise a strategy that will lead to pages that have something to offer users, and you will stay out of trouble with search engines, and better serve your users at the same time. ... |
| 12/29/2008 10:49 PM |
| The Paid Links Debate Rages On |
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Most ethical SEOs will tell you that paid links are a dangerous path to go down. Google will tell you that paid links will get you into hot water. At the same time, you see rankings which are obviously being generated through paid links. What's an ethical SEO to do? ... |
| 12/29/2008 10:02 PM |
| Taking a Small Business to the Big Time Through Search |
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So you own a small e commerce shop and are wondering how to expand your business? As you may or may not know by now, search can drive an incredible amount of traffic to your site. ... |
| 12/29/2008 07:45 AM |
| Will Social Networks Become the New Inbox? Part 2 |
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Many companies still believe they need to get users into their prospecting databases in order to market to them. But businesses capture a lot more information via social media about their consumers than they've ever had before. Good businesses realize though, that the relationship still needs to be cultivated. Just like dating, companies need to learn how to court their customers in social networks. ... |
| 12/29/2008 07:06 AM |
| SEO Site Structure 101, Part 2 |
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We began our discussion of site structure last week by looking at meta tags. This week, we continue exploring the SEO impact of site structure, including title tags, URL structure, and other on-page elements. ... |
| 12/24/2008 08:23 AM |
| Assembling Your Landing Page Optimization Dream Team, Part 4 |
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We've outlined several of the key roles needed for a successful landing page optimization program. Today, we'll look at the final three roles: the programmer, system administrator, and quality assurance tester. ... |
| 12/23/2008 08:21 AM |
| The Small Business Guide to Choosing Keyword Phrases |
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Keyword effectiveness index, or KEI, can help you decide which keywords are worth targeting, and which ones you are most likely to be able to compete on. Being realistic about what a page can do is a really important step in choosing the right keyword for that page. ... |
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