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10/03/2008 07:30 AM
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Charity Events: Search With a Cause
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Our industry affords us a pretty good living -- the people are friendly and helpful for the most part -- and the work is interesting. We should have no problems digging into our pockets occasionally to give to charity. Your next opportunity to do so is next Monday in New York. ...
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10/02/2008 06:01 AM
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Economic Depression 2.0
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Using some past economic low times as historical guides, what can the online world expect in the coming months? One likely outcome is a permanent shift from traditional channels to online marketing. Yes, online marketing could reach the highest percentage of marketing spend sooner than any of us imagined. ...
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10/02/2008 05:41 AM
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Link Marketing -- Solve a Customer Problem
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Solving customer problems and publishing that information on your site can be a great way to build both brand awareness and links. Focusing on a niche or soliciting input from your customers are two great ways to develop your content ideas. ...
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10/01/2008 06:29 AM
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In Tough Economic Times, Whither Search?
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The news about our world's economic conditions aren't just bad, they're insane. What will happen to advertising and marketing dollars as a result? Is search insulated from our economic meltdown? The short answer: not by a long shot. The long answer is a bit more complicated. ...
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09/30/2008 06:37 AM
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The Geometry of SEM -- What's your Angle?
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When you're competing with hundreds of other Web sites for the attention of just one user, how can you ensure your site stands out? If you look at what you offer, what you make the most money on, and what people are asking for, you can build your Web site to serve the most profitable aspect of that need. An angle for your Web site and search marketing can mean all the difference between a successful Web site venture and a failure. ...
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09/30/2008 06:25 AM
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Tin Foil Hat? I Have Mine On
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Google's intentions are good, but we must also remember that they aren't in the business of helping your Web site rank highly in Google. So when Google advises against URL rewriting in their Webmaster Central blog, is there an ulterior motive? ...
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09/29/2008 08:08 AM
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Judging PPC Performance: Focus on Conversions
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Knowing how and when to make decisions about your PPC campaign's keyword and ad performance can make or break your campaign. Just remember that almost every action you take to improve your PPC ad campaign should be based on conversion data. ...
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09/26/2008 08:04 AM
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Common Problems with 404 Error Pages
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Misconfigured 404 error pages can affect your search engine rankings. The last thing you need in the Google index is an error page, but even worse are multiple URLs that were mistyped being returned as "OK." ...
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09/26/2008 07:54 AM
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The Universal Mastery of Video Content
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Video listings cause us to reexamine the way we've traditionally viewed search engines, and this is simply part of the natural progression. After all, it wasn't too long ago when universal search rocked the world of SEO or social media changed how we use the Web. ...
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09/26/2008 07:44 AM
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When will ROBO's Time Come?
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"Research online, buy offline," (ROBO) is the concept that a growing volume of product research is happening online while the majority of buying remains offline in physical stores. A growing number of local search engines are basing their business model on the concept. But why haven't ROBO features picked up on a mass market level? ...
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