Website For Your Business – 9 Critical Reasons to Build a Website 

Posted by on Aug 4, 2008 in Resources, Search Engine Marketing, SEO Web Development, Small Business Web Design, Web Design | 1 comment

A website is an online representation of your company and is the most cost effective way to connect with customers all over the world, not just your physical geographic region. With competition increasing within many business industries on a global scale and with general business market trends shifting towards increased technology adoption, having a website for your business is of vital importance.

When used correctly, your business website can be a very effective tool in marketing your business on the World Wide Web and converting visits to your website into sales for your business.

Going past just survival, if you want your business to thrive and establish itself as a market leader, be forward thinking and make your business stand out by building a presence on the Internet. Having a brick and mortar presence in your market is just not enough in today’s world. Each year a greater percentage of the population uses the Internet to make purchases and shop. They are also increasingly using the Internet to research and locate businesses. More people today are even discarding traditional hard copy phone books in favor of using online phone books to look up businesses. Is your business listed in the most popular online phone books like yellowpages.com and superpages.com?

Below is list of 9 critical reasons to have your business website on the internet.

1. Gain an Edge Over your Competitors.

The Internet is a necessity of modern business life. Businesses that have a website are already at a huge advantage over their competitors. They not only have a wider customer base but they are also considered more professional.

2. Cost Effective Marketing.

A business website has the potential of reaching millions of customers throughout the globe without spending or investing huge amounts of money. The number of potential customers contacted via your website and the costs involved puts the return on investment of a website on higher scale when compared to other marketing techniques, such as traditional advertising and on the road sales representatives.

3. Provides Complete Business Information.

A business website can easily provide complete business information including your business policies, terms and conditions, phone and fax numbers, business address, directions, maps and special offerings. People can get all the pertinent details about your business just by visiting your company website.

4. Eliminate Time Constraints.

A prospect can visit your website at their leisure without time pressure. This is one of the biggest advantages that web advertising has over other media. It allows unlimited time for a potential customer to explore your company and its products.

5. Continuous 24/7/365 Days Advertising.

A website can be viewed any time 24 hours a day, 7 days a week, 365 days a year. To have a business website means 365 days continuous advertisement of your products and services. It helps to keep your existing and potential customers updated with latest information about your business.

6. Creates A Global Presence.

A website has no geographical boundaries which enables people from all over the world to look at your products. This gives your business a global presence and an ability to drive more sales and make more money.

7. Best Media to Showcase your Products.

A business website enables you to post photographs of all your products and services along with technical details such as pricing, quantity discounts, color, size availability, delivery, shipping, scope, etc. This will give your website visitors a general idea and a sense of your business and range of products and services you’re offerings.

8. Ability to Attract New Suppliers.

Your website will not only be visited by potential customers, but also by motivated suppliers who are looking for more customers who might approach you to sell their products at lower prices which gives your business the opportunity to expand. Adding new suppliers can help you to offer your customers a wider variety of products at lower prices.

9. Create a Professional Image of Your Business.

A website helps you to create a professional image of your business giving an impression that the company is credible and trustworthy. A professionally designed website can not only attract visitors (prospects) but can help convert them into buyers or paying customers.

Any one of these factors alone would help your business to expand and increase sales, but by having a website for your business you are acquiring the benefits of all for an exponentially lower cost than you could by traditional means. Creating an online presence for your business on the Internet can be easily achieved by a professionally designed business website. Many reputable web developers can be found online by doing a little research, for example using a Google web search for “web developers”. Best of luck with your new website and online business!

Steve Kozyk
CEO/Founder ITegrity
skozyk[at]itegritygroup.com
www.itegritygroup.com
Web Site For Your Business- 9 Critical Reasons to Build a Web Site

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